Auto supplies information

in the past/to, with the improvement of people’s living standard, the rhythm of life to speed up, more and more people want to buy a car of her! The car industry and also presented an unprecedented competitive situation!!!!! In this powerful competition in the market, but it have their byd a seat in a, and created a sales myth. What makes byd has so achievements? This paper focuses on the byd automotive company’s the basic situation and the network popularizing goals, byd auto company rival network marketing promotion methods, the automobile industry network marketing promotion methods, byd auto target customer network behavior analysis and market positioning, and the marketing network co choice of methods of the several aspects of analysis and research.

an, byd automotive company’s basic situation and network popularizing goals

1.1 byd auto company’s basic situation

byd autos-byd shares wholly-funded subsidiary. In 2003, the byd in shaanxi qinchuan acquisition official car limited liability company, the formation of byd autos, into the automobile manufacture and sales field, started the national independent brand of car development journey. Byd autos insist on independent research and development, the independent brand, independent development model of development, “made the world level good car” for the products target, to “build national car brand” as world-class industry, is determined to revive national target car industry. At present, byd has completed the xian, Beijing, shenzhen, Shanghai industry four base, in the manufacturing, mould development, and type r&d have reached the international advanced level, and industrial structure is improved. Byd autos in Shanghai construction has the first-class research and development center, hold physical boss ourselves for 3000 DuoRen car research and development team, every year, more than 500 patents obtained national research item. In xian construction have advanced international level car production line, can output to 200000 vehicles. In shenzhen building a modern motor city, output will reach 300000 cars can, and built the second r&d center, will become byd autos senior auto production base. Beijing mould manufacturing center, has formed the specialization, scale and die industry pattern, for the world famous auto brand mold manufacturing vehicle.

in 2006, byd group sales income is 12.9 billion yuan RMB, a 101% growth year; Automobile industry has achieved great success, the main sales of 63153 vehicles models F3, up 472%, and sales income is 5 billion yuan. F3 also realize export 5000 vehicles, products cover 16 countries and regions.

since 2007, the byd F3/pin continuous breakthrough vehicles. From may complete listing, to basic 07 June 18, a 10 referrals byd F3 in just 14 months of time across the mid-size cars of survival second threshold; And from 07/6/to 08 June, byd F3 with 12 months time, then created to produce and sell 100000 vehicles for the miracle, independent brand most, become “king of speed”.

7 years in July, byd another kind of LiangXiang mid-size cars F3R listed in the national power, super extraordinary, safety, cool appearance LiangXiang lead new fashion a new car, car sales LiangXiang storm.

18 March 2008 in the first paragraph, byd senior business car F6 listed, the independent brand senior car market impact from F6 began. This year there will be F6 byd autos, F3R automatic version, F0, F8, DM dual mode of electric cars and at least five new car on the market, at the same time the ascent to 800000 cars, production capacity to meet the market demand. So far the group has been formed byd 7 million square meters of large industrial structure, the powerful in group, driven by a car with the strong will byd into the car in the strength.

1.2 byd auto company network marketing target

1, in online to establish their own brand image, strengthen and customer contact and communication, building customer brand loyalty, for enterprise’s subsequent development to lay the foundation and cooperate with the enterprise marketing goal realization. 2, broaden the sales network, with the online interactivity, directly, real-time and global customers for the convenience of online sales. Three, to provide customers with online online service, customer through online service personnel can distance for counseling and after-sales service. 4, through the network marketing to replace the traditional marketing means, reduce the cost, improve the comprehensive marketing marketing efficiency, improve marketing management and enhance the competitiveness of enterprises.

2, byd auto company rival network marketing promotion methods research

in recent years along with our country the improvement of people’s living standard, the rhythm of people’s living is speeding up, a family car gradually the importance of prominent gradually, more and more people want to buy a his car!! The car industry presented an unprecedented competitive situation, whether import cars or cars made in China to the auto market in the possession of his own a seat in a!!!!! Can say this all car companies are byd auto company competitor, here we differ a analysis, took one of the opponent-the chery analyze!!!!!

2.1 chery automobile company website construction basic situation

from the layout structure to see, open the company the website homepage, first into our view of the animation is a picture. The picture shows the dynamic in the name of the company and chery signs and main models. To better attract visitors the eye. Skip the animation, and the structure of the enterprise internal web site, clear of industry are classified and easy to search. Enterprise website map simple clear.

from the content of the website information and credibility to see, he offers the sal

Tags: Car video